Data Security Policy




This Data Security Policy (“Policy”) sets out how DB Asset Ltd | CitiRental (“TheCompany”) handles the Personal Data of our customers, suppliers, employees, workers andother third parties.

This Policy applies to all Personal Data we Process regardless of the media on which that data is stored or whether it relates to past or present employees, workers, customers, clients orsupplier contacts, shareholders, website users or any other Data Subject.

This Policy applies to all Company Personnel (” you”“your”)You must read, understand, and comply with this Policy when Processing Personal Data on our behalf and you must attend any training on its requirements, which will be provided by the Data Protection Manager (“DPM”). This Policy sets out what we expect from you for the Company to comply with applicable law. Your compliance with this Policy is mandatory. Any breach of this Policy mayresult in disciplinary action.


In this Policy, the following terms shall have the following meanings:

Company Personnel: all employees, workers, contractors, agency workers, consultants,directors, members, and others.

Consent: agreement which must be freely given, specific, informed and be an unambiguousindication of the Data Subject’s wishes by which they, by a statement or by a clear positive action, signify agreement to the Processing of Personal Data relating to them;

Data Controller: the person or organisation that determines when, why and how to processPersonal Data. It is responsible for establishing practices and policies in line with the GDPR. We are the Data Controller of all Personal Data relating to our Company Personnel andPersonal Data used in our business for our own commercial purposes.

Data Subject: a living, identified or identifiable individual about whom we hold PersonalData. Data Subjects may be nationals or residents of any country and will have legal rightsregarding their Personal Data.

EEA: the 28 countries in the EU, and Iceland, Liechtenstein, and Norway.

Explicit Consent: consent which requires a very clear and specific statement (i.e., not justaction);


General Data Protection Regulation (GDPR): the General Data Protection Regulation ((EU)2016/679). Personal Data is subject to the legal safeguards specified in the GDPR.

Personal Data: any information identifying a Data Subject or information relating to a Data Subject that we can identify (directly or indirectly) from that data alone or in combination with other identifiers we possess or can reasonably access. Personal Data includes Sensitive Personal Data and Pseudonymised Personal Data but excludes anonymous data or data that has had the identity of an individual permanently removed. Personal data can be factual (forexample, a name, email address, location, or date of birth) or an opinion about that person’s actions or behaviour.

Personal Data Breach: any act or omission that compromises the security, confidentiality, integrity, or availability of Personal Data or the physical, technical, administrative, or organisational safeguards that we or our third-party service providers put in place to protectit. The loss, or unauthorised access, disclosure, or acquisition, of Personal Data is a PersonalData Breach.

Processing or Process: any activity that involves the use of Personal Data. It includesobtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including organising, amending, retrieving, using, disclosing, erasing or destroying it.Processing also includes transmitting or transferring Personal Data to third parties.

Pseudonymisation or Pseudonymised: replacing information that directly or indirectlyidentifies an individual with one or more artificial identifiers or pseudonyms so that the person, to whom the data relates, cannot be identified without the use of additional information which ismeant to be kept separately and secure.

Sensitive Personal Data: information revealing racial or ethnic origin, political opinions,religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and Personal Data relating tocriminal offences and convictions.

2.     SCOPE

We recognise that the correct and lawful treatment of Personal Data will maintain confidence in our organisation and will provide for successful business operations. Protecting theconfidentiality and integrity of Personal Data is a critical responsibility that we always takeseriously.

Everybody within CitiRental is responsible for ensuring all Company Personnel complywith this Policy and need to implement appropriate practices, processes, controls, andtraining to ensure such compliance.

The DPM is responsible for overseeing this Policy. This post is held by Richard Townsend

Please contact the DPM with any questions about the operation of this Policy or the GDPR or if you have any concerns that this Policy is not being or has not been followed.


We adhere to the principles relating to Processing of Personal Data set out in the GDPR whichrequire Personal Data to be:

(a)    Processed lawfully, fairly and in a transparent manner (Lawfulness, Fairness andTransparency);

(b)    Collected only for specified, explicit and legitimate purposes (Purpose Limitation);

(c)    Adequate, relevant and limited to what is necessary in relation to the purposes for which it isProcessed (Data Minimisation);

(d)    Accurate and where necessary kept up to date (Accuracy);

(e)    Not kept in a form which permits identification of Data Subjects for longer than isnecessary for the purposes for which the data is Processed (Storage Limitation);

(f)     Processed in a manner that ensures its security using appropriate technical andorganisational measures to protect against unauthorised or unlawful Processing and againstaccidental loss, destruction or damage (Security, Integrity and Confidentiality);

(g)    Not transferred to another country without appropriate safeguards being in place (TransferLimitation);

(h)    Made available to Data Subjects and Data Subjects are allowed to exercise certain rights inrelation to their Personal Data (Data Subject’s Rights and Requests).

We are responsible for and must be able to demonstrate compliance with the data protectionprinciples listed above (Accountability).



Personal data must be Processed lawfully, fairly and in a transparent manner in relation tothe Data Subject.

You may only collect, Process, and share Personal Data fairly and lawfully and for specified purposes. The GDPR restricts our actions regarding Personal Data to specified lawfulpurposes. These restrictions are not intended to prevent Processing but ensure that weProcess Personal Data fairly and without adversely affecting the Data Subject.

The GDPR allows Processing for specific purposes, some of which are set out below:

(a)    the Data Subject has given his or her Consent.

(b)    the Processing is necessary for the performance of a contract with the Data Subject.

(c)    to meet our legal compliance obligations.

(d)    to protect the Data Subject’s vital interests; or


(e)    to pursue our legitimate interests for purposes where they are not overridden because theProcessing prejudices the interests or fundamental rights and freedoms of Data Subjects.

4.2.      CONSENT

A Data Controller must only process Personal Data on the basis of one or more of the lawfulbases set out in the GDPR, which include Consent.

A Data Subject consents to Processing of their Personal Data if they indicate agreement clearlyeither by a statement or positive action to the Processing. Consent requires affirmative action and so silence, pre-ticked boxes or inactivity will not be sufficient. If Consent is given in a document which deals with other matters, then the Consent must be kept separate from thoseother matters.

Data Subjects must be easily able to withdraw Consent to Processing at any time and withdrawal must be promptly honoured. Consent will need to be refreshed if you intend to Process Personal Data for a different and incompatible purpose which was not disclosed when the DataSubject first consented.

Unless we can rely on another legal basis of Processing, Explicit Consent is generally required for Processing Sensitive Personal Data, for automated Processing and for cross border datatransfers. Usually however, we will be relying on another legal basis (and will therefore not require Explicit Consent) to Process most types of Sensitive Data.


The GDPR requires Data Controllers to provide detailed, specific information to Data Subjects depending on whether the information was collected directly from Data Subjects or fromelsewhere.

Whenever we collect Personal Data directly from Data Subjects, including for human resources or employment purposes, we must provide the Data Subject with all the information required bythe GDPR including the identity of the Data Controller and DPM, and how and why we willProcess that Personal Data.

When Personal Data is collected indirectly (for example, from a third party or publicly availablesource), you must provide the Data Subject with all the information required by the GDPR as soon as possible after collecting/receiving the data. You must also check that the Personal Data was collected by the third party in accordance with the GDPR and on a basis which contemplates our proposed Processing of that Personal Data.


Personal Data must be collected only for specified, explicit and legitimate purposes. It must notbe further Processed in any manner incompatible with those purposes.

You cannot use Personal Data for new, different or incompatible purposes from that disclosed when it was first obtained unless you have informed the Data Subject of the new purposes andthey have consented where necessary.



Personal Data must be adequate, relevant, and limited to what is necessary in relation to thepurposes for which it is Processed.

You may only Process Personal Data when performing your job duties requires it. You cannotProcess Personal Data for any reason unrelated to your job duties.

You may only collect Personal Data that you require for your job duties. Do not collectexcessive data and ensure that any Personal Data collected is adequate and relevant for itsintended purposes.

You must ensure that when Personal Data is no longer needed for specified purposes, it is deleted or anonymised in accordance with the Company’s data retention guidelines.


Personal Data must be accurate and, where necessary, kept up to date. It must be corrected ordeleted without delay when inaccurate.

You will ensure that the Personal Data we use, and hold is accurate, complete, kept up to date and relevant to the purpose for which we collected it. You must check the accuracy of any Personal Data at the point of collection and at regular intervals afterwards. You must take all reasonable steps to destroy or amend inaccurate or outdated Personal Data.


Personal Data must not be kept in an identifiable form for longer than is necessary for thepurposes for which the data is processed.

You must not keep Personal Data in a form which permits the identification of the Data Subjectfor longer than needed for the legitimate business purpose or purposes for which we originally collected it, including for the purpose of satisfying any legal, accounting or reportingrequirements.

The Company will maintain retention policies and procedures to ensure Personal Data isdeleted after a reasonable time for the purposes for which it was being held unless a lawrequires such data to be kept for a minimum time.

You will take all reasonable steps to destroy or erase from our systems all Personal Data that we no longer require in accordance with all the Company’s applicable records retention schedules and policies. This includes requiring third parties to delete such data whereapplicable.

You must also ensure that Data Subjects are informed of the period for which Personal Data isstored.



Personal Data must be secured by appropriate technical and organisational measures against unauthorised or unlawful Processing and against accidental loss, destruction or damage.


We will develop, implement, and maintain safeguards appropriate to our size, scope andbusiness, our available resources, the amount of Personal Data that we hold or maintain on behalf of others and identified risks (including use of encryption and Pseudonymisation where applicable). We will regularly evaluate and test the effectiveness of those safeguards to ensure the security of our Processing of Personal Data. You are responsible for protecting the Personal Data we hold. You must implement reasonable and appropriate security measures against unlawful or unauthorised Processing of Personal Data and against the accidental loss of, or damage to, Personal Data, including any such measures that we may prescribe forthose purposes. You must exercise particular care in protecting Sensitive Personal Data fromloss and unauthorised access, use or disclosure.

You must follow all procedures and technologies we put in place to maintain the security of allPersonal Data from the point of collection to the point of destruction. You may only transfer Personal Data to third party service providers who agree to comply with the required policies and procedures and who agree to put adequate measures in place, as requested.

You must maintain data security by protecting the confidentiality, integrity, and availability ofthe Personal Data, defined as follows:

(a)    Confidentiality means that only people who have a need to know and areauthorised to use the Personal Data can access it;

(b)    Integrity means that Personal Data is accurate and suitable for the purpose for which it isprocessed.

(c)    Availability means that authorised users can access the Personal Data when they need it forauthorised purposes.


The GDPR requires Data Controllers to notify any Personal Data Breach to the applicableregulator and, in certain instances, the Data Subject.

We have put in place procedures to deal with any suspected Personal Data Breach and will notify Data Subjects or any applicable regulator where we are legally required to do so.

If you know or suspect that a Personal Data Breach has occurred, do not attempt to investigate the matter yourself. Immediately contact the person or team designated as the key point of contact for Personal Data Breaches or the DPM. You should preserve all evidence relating tothe potential Personal Data Breach.


The GDPR restricts data transfers to countries outside the European Economic Area (EEA) to ensure that the level of data protection afforded to individuals by the GDPR is not undermined.You may only transfer Personal Data outside the EEA if one of the following conditions applies:


(a)    the European Commission has issued a decision confirming that the country to which wetransfer the Personal Data ensures an adequate level of protection for the Data Subjects’ rightsand freedoms.

(b)    the Data Subject has provided Explicit Consent to the proposed transfer after beinginformed of any potential risks; or

(c)    the transfer is necessary for one of the other reasons set out in the GDPR including theperformance of a contract between us and the Data Subject, reasons of public interest, to establish, exercise or defend legal claims or to protect the vital interests of the Data Subjectwhere the Data Subject is physically or legally incapable of giving Consent and, in

some limited cases, for our legitimate interests.


Data Subjects have rights when it comes to how we handle their Personal Data. Theseinclude rights to:

(a)    withdraw Consent to Processing at any time.

(b)    receive certain information about the Data Controller’s Processing activities.

(c)    request access to their Personal Data that we hold.

(d)    prevent our use of their Personal Data for direct marketing purposes.

(e)    ask us to erase Personal Data if it is no longer necessary in relation to the purposes for which it was collected or processed or to rectify inaccurate data or to complete incompletedata.

(f)     restrict Processing in specific circumstances.

(g)    challenge Processing which has been justified on the basis of our legitimate interestsor in the public interest.

(h)    request a copy of an agreement under which Personal Data is transferred outside of theEEA.

(i)     object to decisions based solely on automated Processing, including profiling.

(j)     prevent Processing that is likely to cause damage or distress to the Data Subject or anyoneelse.

(k)     be notified of a Personal Data Breach which is likely to result in high risk to their rights andfreedoms.

(l)    make a complaint to the supervisory authority; and

(m)     in limited circumstances, receive or ask for their Personal Data to be transferred to a thirdparty in a structured, commonly used, and machine-readable format.

You must verify the identity of an individual requesting data under any of the rights listed above(do not allow third parties to persuade you into disclosing Personal Data without properauthorisation).


You must immediately forward any Data Subject request you receive to the DPM and comply withthe Company’s Data Subject response process.



The Data Controller must implement appropriate technical and organisational measures in an effective manner, to ensure compliance with data protection principles. The Data Controller isresponsible for, and must be able to demonstrate, compliance with the data protectionprinciples.

The Company has put adequate resources and controls in place to ensure and to documentGDPR compliance including:

(a)    appointing an executive accountable for data privacy.

(b)    integrating data protection into internal documents, including this Policy.

(c)    regularly training Company Personnel on the GDPR, this Policy and data protectionmatters including, for example, Data Subjects’ rights, Consent, legal basis, and Personal Data Breaches. The Company will maintain a record of training attendance by CompanyPersonnel; and

(d)    regularly testing the privacy measures implemented and conducting periodic reviewsand audits to assess compliance, including using the results of testing to demonstratecompliance improvement efforts.


The GDPR requires us to keep full and accurate records of all our data Processing activities.

You must keep and maintain accurate corporate records reflecting our Processing includingrecords of Data Subjects’ Consents and procedures for obtaining Consents in accordance withthe Company’s record keeping guidelines.


We will ensure Company Personnel have undergone adequate training to enable them tocomply with data privacy laws. We will also regularly test our systems and processes toassess compliance.

You must undergo all mandatory data privacy related training and ensure your team undergosimilar mandatory training.

You must regularly review all the systems and processes under your control to ensure they comply with this Policy and check that adequate governance controls and resources are in placeto ensure proper use and protection of Personal Data.


We are subject to certain rules and privacy laws when marketing to our customers.

For example, a Data Subject’s prior consent is required for electronic direct marketing (for example, by email, text, or automated calls). The limited exception for existing customersknown as “soft opt in” allows organisations to send marketing texts or


emails if they have obtained contact details during of a sale or prospective sale to that person,they are marketing similar products or services, and they gave the person an opportunity to optout of marketing when first collecting the details and in every subsequent message.

The right to object to direct marketing must be explicitly offered to the Data Subject in anintelligible manner so that it is clearly distinguishable from other information.

A Data Subject’s objection to direct marketing must be promptly honoured. If a customer opts out at any time, their details should be suppressed as soon as possible. Suppression involves retaining just enough information to ensure that marketing preferences are respected in thefuture.


Generally, we are not allowed to share Personal Data with third parties unless certain safeguards andcontractual arrangements have been put in place.

You may only share the Personal Data we hold with another employee, agent, orrepresentative of the Company if the recipient has a job-related need to know the information and the transfer complies with any applicable cross-border transfer restrictions.

You may only share the Personal Data we hold with third parties, such as our service providers if:

(a)    they have a need to know the information for the purposes of providing thecontracted services.

(b)    the third party has agreed to comply with the required data security standards, policiesand procedures and put adequate security measures in place.

(c)    the transfer complies with any applicable cross border transfer restrictions; and

(d)    a contract that contains GDPR approved third party clauses has been utilised.