Privacy Policy


DB Asset Ltd t/a CitiRental | a limited company registered in the UK CRN 079179849 hereinafter referred to as CitiRental will occasionally use personal information to contact you regarding current projects for which you or your organisation are clients or prospective clients, or about new services or topical issues addressed by the consultancy services offered. This policy explains how we collect and use your personal information.

This fair processing notice explains why the business collects information about you and how that information may be used.  

Examples of your personal information would include your name, address, telephone number, driving licence number, NI number and email address as well as information regarding your business interests, etc.

By using the website or providing CitiRental with your personal information you are agreeing to this policy.

This Privacy Policy only relates to personal information collected via the website contact form or from:

  • phoning CitiRental
  • writing to CitiRental sending an email or text message or communication via a social media site
  • using CitiRental  services
  • participation in a collaborative activity
  • participation in a research project
  • participation in events
  • business cards provided to us by you
  • your details being given by your employer as being the person with whom we should conduct business     

This Privacy Policy does not apply to personal information provided to us via any other website. Clients and enquirers should be aware that if they access other websites, using any links provided, these are outside our control. If you provide personal information to other companies, the privacy polices of those companies determine how the information is used and this Privacy Policy will no longer apply. 

About the company

In this Privacy Policy, references to CitiRental or we or us etc are to

DB Asset Limited t/a CitiRental Regional House, 1 Greenlands Lane London NW4 1RL 

who will be the controller of any personal data processed as described in this Privacy Policy.

How is information collected?

CitiRental may collect information about you whenever you interact with us, for example, when you enquire regarding services, etc. In addition, CitiRental collects aggregated or anonymous information when people visit the website or social media pages and view and interact with the content.


What information is collected?

When you interact, you may be asked to provide your name, address, email address, telephone number, mobile phone number and details services in which you are interested. Some, or all, of this information may be collected when you visit our website and complete an on-line form.

How is your information used?

  • We may use your information in several ways and for a number of purposes including:
  • To provide you with information or services that you have requested from us or that we feel may be of interest to you
  • To be able to satisfy your request for information and/or services (e.g. vehicle bookings)
  • To provide you with information about our work or our activities
  • To invite you to events, either as an attendee, speaker, sponsor or other contributor
  • For administrative purposes (for example, we may contact you regarding your account)
  • For internal record keeping relating to any feedback or complaints
  • To contact you where you have been identified as a contact person for an organisation (either a client or prospective client, supplier or partner), (if we obtain your contact details in this way, we will only use them to contact you in your capacity as a representative of that organisation)
  • To distribute our newsletter(s)
  • To analyse and improve the operation of our website
  • To comply with legal and regulatory requirements 
  • If you provide personal data for a certain purpose, we may use the personal data in connection with the purpose for which it was provided. For instance, if you contact us by e-mail, we will use the personal data you provide to answer your question or resolve your problem and will respond to the email address from which the contact came.


We may use the information you have provided us with to contact you for marketing purposes by email if you have specifically provided your consent to us for us to do so.

We may also send you service communications via email, for example where you place a request for services, or to advise you of your eligibility to take advantage of special services or offers. 

We promise to make all reasonable efforts to keep your details secure and as required by law, we will never share your details with other organisations to use for their own marketing purposes. 
All new contacts will be specifically asked to consent to our contacting them for marketing and information services. If consent is declined, we will no longer contact them for marketing or information purposes.
You can withdraw your consent to be contacted by [NAME OF BUSINESS] at any time.
Should you wish to change your communication preferences, you can do this at any time, by contacting us at the addresses/numbers shown at the end of this policy.   

Consent and Legitimate Interests

By giving us your personal information, you consent to us collecting and using that information in the ways that we describe in this privacy policy and / or that you have specifically consented to.  
Where we need your specific consent, we will always ensure that you are as fully informed as possible at the time on what we do with your information, with whom it may be shared and how long we will keep it. This is in line with the requirements of the relevant legislation. You can alter your preferences or withdraw your consent at any time as described below.
A Legitimate Interests Assessment has been carried out and it is established that there is a balanced Legitimate Interest in place with regard to those clients, prospects and partner or supplier organisations, sole traders, event attendees and other contacts with whom CitiRental has a relationship, so that we may continue to process this data without the further or renewed consent of the data subject, who may withdraw consent at any time by contacting us.

Holding and storing your information

CitiRental] retains personal information we collect from you where there is an ongoing legitimate service need or to comply with applicable legal, tax or accounting requirements. You have a right to be ‘forgotten’ so when CitiRental has no ongoing legitimate business or commercial or operational need to process your personal information it will be deleted where this does not affect our ability to comply with applicable legal, tax or accounting requirements
Significant Endorsement to this segment | with reference to the following and associated legislation:
Road Traffic Offenders Act 1988
The Road Traffic (Owner Liability) Regulations 2000
Road User Charging (Charging and Penalty Charges) (London) Regulations 2001 Terrorism Act 2000
Protection of Freedoms Act 2012

CitiRental, will retain and store any such information for as long as it considers necessary without referral and consideration of representations. Furthermore CitiRental will pass your information to any body or organisation legally entitled to request/demand it

You have a right to ask for copies of the personal information held about you, and details of how that information is used. If there are any discrepancies in the information provided, please let us know and they will be corrected. 
You can also update your personal information by contacting the consultancy.

Your rights and accessing your personal data

You have a right to ask for processing of your personal information to be stopped, and if it’s not necessary for the purpose you provided it.
You have a right to ask for copies of the personal information held about you, and details of how that information is used. If there are any discrepancies in the information provided, please let us know and they will be corrected. You can also update your personal information by contacting the consultancy.
In relation to all these rights, please email the Data Controller (shown below) in the first instance, outlining your specific request. You will then be advised of the process. This will, as a minimum, involve supplying us with proof of your identity to ensure that we only provide personal information to the right person.
You have a right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.


Cookies are small, often encrypted text files, located in your browser directories. They are used by web developers to help users navigate their websites efficiently and perform certain functions. Due to their core role of enhancing/enabling usability or site processes, disabling cookies may prevent users from using certain websites.  

There are different types of cookies, each used to do different things such as allowing you to navigate between pages on a website efficiently, remembering your preferences, or storing your username, account passwords or the contents of your shopping cart.

Most web browsers automatically accept cookies, but you can disable this function by changing the settings in your browser. To find out more about cookies including what they are, how to control them or how to delete them, please visit

Cookies may be used on CitiRental website other than for Google Analytics; this stores non-specific information and the data collected is anonymous.


The Data Controller is Richard Townsend

If you have any questions, comments, or complaints about this Privacy Policy, please contact the Data Controller using the details below:


Regional House, Greenlands Lane, London, NW4 1RL

Changes to the privacy policy

This Privacy Policy may be updated or amended from time to time, to comply with law or to meet changing operational requirements. Any updates or amendments will be posted on the website This privacy policy is to be read in conjunction with any terms of business provided for any specific contract to supply services.

This policy was last updated on 01. December 2021